PrimeLiver™

Vitamin B12 is critical for the production of red blood cells, which carry oxygen throughout the body. Adequate B12 levels prevent anaemia and support lasting energy, helping you beat that 3pm fatigue. PrimeLiver™ is packed with 50x more B12 than steak per gram. This vitamin also protects the nervous system by helping to build and maintain the myelin sheath, the protective coating around nerve fibres. B12 contributes to mental clarity, focus, and a balanced mood, and it reduces tiredness and fatigue by helping cells convert food into usable energy. For long-term health, it is one of the most indispensable vitamins for both body and brain.

Grass-fed beef liver contains essential B-complex vitamins, which are important for the normal metabolism of carbohydrates. It helps in the breakdown of carbohydrates to produce more energy. B-complex vitamins are important for the normal function of the heart. They help in the production of energy that is required for the heart to function properly. These vitamins also help in the production of neurotransmitters, which are chemicals that transmit signals in the brain.

Beef liver is the densest food source of vitamin A on the planet, in the exact form your skin uses. Vitamin A is one of the most important fat-soluble vitamins for human health. It supports the maintenance of clear vision and is essential for night vision through its role in producing rhodopsin, a pigment in the retina. Beyond eyesight, vitamin A strengthens the immune system by helping white blood cells function effectively. It also plays a central role in skin renewal and tissue repair, supporting clearer skin from food, not a lab, and faster healing. Without enough vitamin A, the body struggles to maintain healthy mucous membranes in the lungs, gut, and urinary tract - our first line of defence against infection.

Copper is essential for forming connective tissues such as collagen and elastin, which keep joints, skin, and blood vessels strong and flexible. PrimeLiver™ delivers more copper than oysters per gram. Copper also enables the body to use heme iron effectively, supporting the formation of healthy red blood cells. As part of antioxidant enzymes, copper helps neutralise free radicals, protecting cells from oxidative stress that contributes to ageing and disease. Finally, it plays a role in immune defence, ensuring the body can mount a strong response when needed.

As part of the B-complex vitamins found in PrimeLiver™, Vitamin B5 (pantothenic acid) helps in reducing tiredness and fatigue by playing a crucial role in the normal metabolism of energy. Vitamin B5 is important for normal mental performance. It helps in the production of neurotransmitters, which are chemicals that transmit signals in the brain. Vitamin B5 plays a crucial role in the synthesis and metabolism of steroid hormones, such as testosterone and oestrogen.

Niacin is another essential B-complex vitamin found in beef liver that plays a key role in metabolism. It is part of coenzymes that allow the body to unlock energy from carbohydrates, fats, and proteins. This energy-supporting function makes niacin essential for maintaining stamina and reducing fatigue, helping you fight off that 3pm slump. Niacin also supports the nervous system and promotes healthy psychological function. Its role in skin health is well established, working alongside the dense vitamin A in PrimeLiver™ for clearer skin. Without niacin, skin can become inflamed, dry, and sensitive. By ensuring sufficient intake, niacin helps the body stay energised, focused, and resilient.

Vitamin B2 (riboflavin), part of the essential B-complex vitamins found in PrimeLiver™, is important for the maintenance of normal vision. It helps in the production of pigments in the retina, which are necessary for good vision. Vitamin B2 is essential for the normal functioning of the nervous system. It helps in the production of myelin, which is a fatty substance that surrounds nerve fibres and helps in the transmission of nerve impulses.